Oak by LBF (Ready-to-Wear)

Precisely a month ago, LuxuryByFeyi officially opened its Lagos physical store to the public with an intimate pre-launch event, attended by family and friends.
The pre-launch showcased the fashion brand SS26’s theme, ‘Circular Economy: Now or Never’. This phrase (Now or Never) appears on every piece in the collection, along with an alphabet that spells out the full (Circular Economy) phrase on each piece.

This collection was a call to action on climate change, depicting how we all have a part to play in saving our planet – whether organisations, institutions, entrepreneurs, SMEs, creatives, consumers, communities, or individuals. It was about valuing our past ways of life while preserving our future, and about advocacy through craftsmanship.

Our SS26 Circular Economy: Now or Never collection, is a wearable, elegant, and timeless art. Crafted partly from existing materials to eliminate waste – (adopting a circular, closed-loop production system that complements slow fashion), with intentionally skilful silhouettes that accentuate the female form.

However, remember that every single piece you buy from this collection plants two trees. An essential natural solution for the planet, absorbing atmospheric carbon dioxide (CO2) to combat climate change. Trees purify the air by trapping pollutants, cool the environment by providing shade, reduce flood risks and soil erosion by managing stormwater, and restore ecosystems by supporting biodiversity. Trees  improve human well-being by reducing noise pollution and improving mental and physical health.