Feyisola Adeyemi

Recognised by the United Nations as a sustainability trailblazer in the 100 Voices for Our Planet 2024 initiative, Feyisola Adeyemi is a visionary Nigerian-Irish creative force. She is a multiple award-winning surrealist fashion designer, environmentalist, luxury connoisseur, and contemporary visual artist, seamlessly weaving her creativity between the UK and Nigeria. Crowned the “Queen of Luxury Fashion,” FEYI, as she is best known, advocates industry reform. She is the Founder and Creative Director of LuxuryByFeyi, a top-notch glamour fashion brand that champions the eradication of animal testing in the fashion industry, drives responsible production and consumption of fashion pieces, and leads efforts in regenerative farming through tree planting. Feyi is also the Founder and Artistic Director of Feyiartistery Gallery, which tackles textile landfill waste, breathing new life into discarded garments through inventive repurposing. Both have physical offices located in Ikoyi, Lagos, Nigeria.

She holds a Master’s Degree in Fine Art, with an interdisciplinary module in Sustainability in Business and Design from the University of Southampton, Winchester School of Art, as well as a Bachelor’s Degree in Fine Art from Oxford Brookes University. She holds another Bachelor’s Degree (Hons) in Social Science from Dublin Business School and an HND Diploma in Art and Design from Southampton City College. Feyi is known for exploring the subject of responsible production and consumption, upcycling, recycling, and social change.

Her deep passion for art and design, paired with an innate flair for style, inspires her to create clothing that fuses the allure of classic Hollywood glamour with the intricate artistry of Nigerian craftsmanship. This unique blend defines her surrealist vision. Since launching her eponymous fashion house, she has woven a profound respect for nature into every collection, championing ethical fashion. Each piece she creates stands as a timeless testament to wearable art.

LuxuryByFeyi

LBF is at the forefront of the slow fashion movement. We reclaim 70% of materials, aiming to achieve 100%, through closed-loop production by upcycling old products and reintroducing them into the production cycle, thereby eliminating waste. Furthermore, LuxuryByFeyi advocates for educational initiatives promoting the circular economy, practising regenerative farming by planting two trees for each product sold and actively opposes animal testing in fashion.

Under the visionary leadership of Founder and Creative Director Feyisola Adeyemi, LBF presents exceptional, environmentally conscious, and timeless artistic creations. We employ a creative approach that integrates technical and theoretical principles derived from art and architectural design to redefine luxury.

LBF Mission


Our mission is to play a part in building an eco-friendly planet through responsible consumption and production, and regenerative farming practices (tree planting), all of which align with the UN’s Sustainable Development Goals (SDGs 12 and 13) on climate action.

Core Initiatives / Impact

LBF operates as a Circularity system model and a Regenerative farming (tree planting) company that uses clothing as a vehicle to fund its mission.

Brand Value

* Impact
* Planet
* People
* Sustainability
* Transparency
* Accountability

LBF SUSTAINABILITY FRAMEWORK

Circular Economy Imperative

As creatives, business owners, and organisations, we are responsible for shaping not just what we produce, but how we make it, with a sharp focus on its longevity and environmental impact.

We are constantly striving for new ways to create our products with an Earth-First approach, meaning they are made in fair, safe working conditions and constructed using sustainably sourced, recycled and upcycled materials to make our process more circular.

Eco-Conscious Commitment

With each client purchase, two trees will be planted, helping us breathe new life into Africa’s landscapes, revive ecosystems, capture carbon, protect wildlife, and empower communities with jobs through our tree-planting mission.

Why Tree Planting?

Tree planting is a nature-based solution and a defender against climate change. Trees absorb carbon dioxide to improve soil health and fertility, provide habitat for wildlife, and clean the air and water. Moreover, trees don’t just sequester carbon and cool the earth; each tree is special and benefits its environment differently. For example, mangrove trees serve as natural barriers during storms, helping prevent floods and erosion. At the same time, fruit-bearing varieties, such as the pineapple tree, provide food and income to communities.